To create and add value through design, to shape and elevate perceptions and influence behaviours, to illuminate brand experiencetm. That is the purpose of The Neon Project.

TNP Studio

With a collective experience of over 20 years in the industry, we have chosen to remain intelligently naive. This, we believe, can effect more interesting changes than if we thought of ourselves as experts. More specifically, this allows us to be more open in the way we think and ensures our creative work is unrivaled.

Founded in the year 2012; in a very short span of time, The Neon Project (TNP) has found a place amongst the leading Brand Design Studios in the country. From ingeniously ignifying simple brands to subtly building greater personalities, TNP strives to enhance value through design. Clarity in understanding, a unique perception and sheer optimism in their approach to business challenges has got them appreciations and accolades galore from corporate houses and visionary brand owners from across the world. Energetic, Enthusiastic, Aware and Disciplined - The Neon Project talents are all these and more. Specialists, Generalists, Left brainers, Right brainers, Curious consumers; analysts of details and anomalous to uncommon ideas. Here is a proud independent agency promising to illuminate Brands, Businesses and Lives.

TNP Promise

In our view, effective design is one that is accountable - creatively and commercially. In today's highly competitive marketplace, establishing an emotional and cognitive connect between a brand and its consumers is critical. This connection can only be forged through differentiated strategic positioning and appropriate evocative designs.

Beyond the external or tangible attributes of any product lies an intangible 'brand essence'. Our designs capture and harness the power of this brand essence to cut through the category clutter while maximising sales potential and ROI.

TNP Promising Toolkit

At The Neon Project, we place design at the heart of your business strategy.

Our specialised design approach spreads across design roles (framing', 'problem solving', 'form and function' and 'style') and disciplines (e.g. Communication, Industrial, Space, Interactive etc., to name a few), applying an integrated approach that we call 'Design Strategy'. To plan, create and drive solutions rooted in the brand thought. So they are unique, clear and engaging across all media and touch points.

Ideaction™

We call our unique approach ideaction™.

We create ideas that activate, actualize and accentuate your brand promise. Equipped with creativity and common sense, we walk the walk with you, pushing ideas into action.

While we believe that each brand is unique, every project we accept is broadly broken down into 3 phases:

contACT / Insight & Strategy

Undertaking an exploratory journey through and beyond your brand and its immediate context.

We observe, listen to and question your target customers and competitors. We dissect the market conditions and dynamics to gain insight into your brand's drivers and roadblocks.

reACT / Synthesis & Decision

We execute the synthesis of learnings and birth of the engaging BIG idea.

Through this, we define why your brand exists, what your brand will stand for and how it will build an emotional connect with your consumers.

impACT / Production & Q.C.

Making the big idea work and having the execution skills to do it justice is what differentiates us from the rest.

Together, we decide how your brand personality will be expressed to appeal to your target consumers at the right 'touch points', consistently. So they see it where it matters to them the most.

Soul >> Heart™

We see design as one of the most powerful yet undervalued marketing tools in India. Our 'soul to heart' philosophy helps you tap into its immense potential by following the right path.

To us, modern brands are cultures; rich and nuanced with clear beliefs and values. They encourage their audiences to engage, and even shape them. Their visual identities don't exist only in their guidelines, but in the physical elements that consumers see and touch in myriad ways in their everyday lives. Every object is an extension of the people who make it and your brand's experiential world deserves to truly reflect your purpose and value.

This is where we step in.

By unearthing the noble truths (the soul) of your brand and expressing it creatively, we lend to your brand a language, an imagery and a singularly ownable experience that touches hearts and accelerates consumer response. Putting your brand in your consumer's heart.

Catalytic re-briefing

We think of strategy and design as a single discipline. There are several 'Strategy Decks' that make for superlative reading, but don't really translate into great visual designs.

Considering that over 25% designers tend to be dyslexic*, a twenty page text-laden document hardly ignites any sparks of inspiration.

Hence, our thinking process rises above the rest by combining strategic vision and inspiration to enable designers to use their natural abilities.

Our briefs are short, clear and visually rich. They provide springboards for visual ideas that are uniquely inspiring to designers. Needless to say, the teams that create our briefs always involve the designers responsible for the end product.

*Source: The Dyslexic Advantage, Brock L Eide MD MA & Fernette F Eide MD

100% Resolution

At The Neon Project, we do not consider a job complete until we're absolutely sure the big idea is really working and the production has done justice to it.

We are proud to be the only brand design house to have the ability, intelligence and, most importantly, the willingness to lead and support you throughout the production phase to help you realize the big idea for your brand.

OOur detailed step-by-step process fosters an increased value of output while our equations with award-winning industrial and speciality print houses, convertors and a super efficient network of vendors ensures that every job gets done with an assured 100% objectivity. Giving YOU exactly what you came to us for.

TNP Beliefs & Sensibilities

We believe
People appreciate design that touches them.
People like technology that walks with them.
People love brands that understand them.
People respect businesses that respect them.

We believe
Gut instincts and common sense lead to the best decisions.

We believe
Mediocrity is akin to darkness.
If something is worth doing, it's worth doing well.

We believe
In bringing extraordinary creative minds together...
And then playing a round of golf!

TNP Capability & Services

We work with leading brands and smart emerging businesses to script their stories and create tangible experiences that sets them apart from the competition and creates a connect with their customers.

This includes illuminating their brand strategy, creating distinct branding and visual identities, packaging, communication, environments and digital experiences.

Identity

Name
Tag line
Logo / brand mark
Visual assets
Brand language
Brand creation

Product & Packaging

Range architecture
Special edition pack
Product 3d structure
Compatibility & features
Visual communication
Production assistance
Artwork making

Communication

Corporate communication
Way finding / Signages
Brand language
Tone of voice
Annual report
Social media
Website
Apps

Environment & Spaces

Office space
Merchandising
In store identity
Outdoor communication
Fleet

Identity

Name
Tag line
Logo / brand mark
Visual assets
Brand language
Brand creation

Product & Packaging

Range architecture
Special edition pack
Product 3d structure
Compatibility & features
Visual communication
Production assistance
Artwork making

Communication

Corporate communication
Way finding / Signages
Brand language
Tone of voice
Annual report
Social media
Website
Apps

Environment & Spaces

Office space
Merchandising
In store identity
Outdoor communication
Fleet

TNP Leadership

Prashant S. Shingade

Founding partner, Principal - Design

An educator, a theorist and a creativity practitioner, Prashant has been a seminal force in lending renewed vitality and increased efficacy to India's biggest brands. This walking-talking brandopedia brings 15 years of strategic design acumen to The Neon Project. Methodical in his approach to business and life, he believes in unearthing the big idea from every brand story. With creativity as his lifeblood and curiosity as his daily guide, he has crafted brand management protocols to reposition and promote a variety of Indian brands like Bajaj, Amul, Godrej, Dabur, Hindustan Unilever and international entities like Coca-Cola, Diageo, Nestle, GlaxoSmithKline across South-East Asia.

Prashant has won Rebrand 100, The internationalist Innovation in media, CII Design Excellence, Pentawards, Designomics, World Brand Congress, Printweek awards for his work on Hershey's, Spunk, GlaxoSmithKline and Bajaj, amongst many others.

Vijay N. Rajbhar

Founding partner, Director - People relation & Production

The eternally calm perfectionist, Vijay is the purist in the team who helps realize the outcome of the intensive strategic design process. A repository of solutions, his 15 years of design production experience and acute understanding of pre-media and print services have led to some path-breaking print and substrate innovations. He's the man with all the answers, and if he doesn't have one, he'll find one for you. It's no wonder then, that Vijay enjoys the patronage of some of India's biggest printing and production houses.

He has won IIP IndiaStar, Printweek, Designomics, World Brand Congress, CII Design Excellence for his work on Taj Mahal Tea, Hershey's, GlaxoSmithKline and Lakme amongst many others.

TNP Team & Talent

The Neon Project owes all its success to its multi-talented team and strong cross-decipline network of inspired professionals who we bring together on a mission to illuminate your business.

Mohammed Furniturewala

research & marketing manager

Mohammed is the in-house encyclopedia, the person with the most in-depth information on any and every subject. He is also our 'third eye' that helps us unearth insights. Energetic and enthusiastic, Mohammed has devised impactful social media marketing strategies for various brands. When he is not doing research for The Neon Project, he is out doing social work. His pride - representing India through 'Seeds of peace' in the U.S.

Mahesh Naik

3D designer and master-key

Mahesh brings with him an unparalleled expertise in 3D modelling and animation. An erstwhile teacher in one of the leading animation institutes in Mumbai, Mahesh is that rare combination of multi-skill talent with meticulous approach on everything he handles. He enjoys new challenges and does not mind staying up all night to solve a puzzle - that's as much fun as a party for him.

Vaibhav Kelkar

Communication designer

The silent performer of our team with a proven record of delivering creative and innovative design solutions, Vaibhav is an Applied Arts graduate with significant cross-domain expertise in brand/visual communication. In a total contrast to his silence in office, With adventure in his genes, Vaibhav enjoys road trips on his Bullet and takes his motorcycle trips very seriously.

TNP Proud clients & brands

We are very lucky to have opportunity partnering some of the most unique, visionary set of brand owners. We do assure them nothing but the best every time. A glance at our proud list of clients and brands.

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