India specific pack identity for two most preferred brands from Barry Callebaut portfolio
Barry Callebaut, a name of choice for professional chefs across world wanted to introduce two of their brands in Indian market in Chocolate and Compound segment.
The intention was to match the visual imagery with the high standard they maintain in international markets. To offer distinct brand identity and deliver high quality standard of the makers.
The solution came out of intense search in the category in India and international markets. The packs are sold through a strong distributor network without shelf-level comparison for the end user. The important aspect of specifications and suitability of particular product for the end recipe was payed up aiding quick decision making and awareness in the professionals about Barry Callebaut offerings. An efficient visual architecture system enabled them to decode the variant quickly as well.
The pack identity received much appreciation in the global network of Barry Callebaut as the design indeed met the high standards while catering to local audience. Also it helped two brands make a mark in the category of B2B players by bringing in sophistication and sense of inspiration respecting the intellect of artisans, professionals and chefs.