Packaging
Unilever International – Organics
Enhancing organics visual appeal for Africa market

The textual information on the pack labels needed improvement in terms of its aesthetics, refinement of hierarchy, and uplifting visual appeal. Pictorial story of natural ingredient wasn’t coming out strongly on the pack. The challenge was to retain the overall consistency and enhance the ingredient story on the pack for African Market.

Approach 1 – Evolutionary approach with emphasis on the visual

1280-hul-mgnm-sign
1280-hul-mgnm-sign

Approach 2 – Interim approach – Little more evocative typographic arrangement Use of cold-foil to enhance the appeal and add a dash of premiumness

1280-hul-mgnm-sign
1280-hul-mgnm-sign

Approach 3 – Revolutionary approach – Depicting the ‘root to tip’ aspect through a narrative visual element Use of cold-foil to enhance the appeal and add a dash of premiumness

1280-hul-mgnm-sign
1280-hul-mgnm-sign

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