In the cluttered ‘healthy living’ segment, Rujuta Diwekar wanted to see how design could add value in realising her vision. We created a minimalistic yet powerful design tying in all her collaterals – articles, social media, videos, audios, activity calendar etc. Helping the strong brand to make its ‘food and lifestyle wisdom’ available to all. Adding value to wisdom through design.
Rujuta Diwekar is a Mumbai-based celebrity nutritionist and winner of the prestigious ‘Nutrition award’ from Asian Institute of Gastroenterology. She was voted as one of the 50 most powerful people in India by People magazine in 2012.
A very strong brand by herself, she was wondering how design could add value to her already powerful presence. TNP took this quest as a challenge to showcase the hold of perfect design.
TNP devised a chic, intelligent and user-centric interface for Rujuta to share her ‘food and lifestyle wisdom’. Changing lives of existing clients as well as the uninformed public – helping her in her vision of making ‘food wisdom’ available to those who are willing.
The solution included a web-interface, on ground communication and collaterals for activities & workshops, along with a secured interaction platform for new clients. Carefully crafted as a mirror to her personality, approach and thinking. Helping to integrate and present her knowledge better – through articles, social media, videos, audios and an activity calendar. A fairly complex system simplified to make life better for her huge audience.